wednesday, august 18th, 2010
Finally, after months of waiting, I can announce one of the coolest projects I've ever been a part of. Earlier this year I was commissioned by SapientNitroto design and animate a collection of 3D scenes based on my Urban Cartography series. The client was Drambuie, who was in the middle of a rebranding project and launching a rather ambitious promotional contest in Australia—entrants submit designs for their dream bar, and the winner gets to run it, for real, for nine nights.
Even someone like me, who's rather jaded and hostile towards most marketing gimmicks, has to admit how cool that is.
The sense of freeform architectural brainstorming is what got Sapient interested in my Urban Cartography series, so the style and concept was clear from the start. Check out the results here.
The coolest part is that Drambuie made me a part of the judging panel as well. Here's my stupid face as proof:
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