monday, may 17th, 2010
The formula is finally complete. The right paper, the right toner, the right this, the right that, whatever. I've got the first batch of AMV prints in my hands and I couldn't be happier with the results. I still have to get the store itself off the ground, and there are some extras I plan on including that will take a little longer to produce as well, but the biggest hurdle—the product itself—is behind me.
This particular batch was made for a very specific customer, so it doesn't reflect the selection that will be available in the store, but it certainly shows off the insane quality of these prints. The colors are vivid without being oversaturated, the details are as crisp as you can imagine and the paper is fantastic: uncoated stock with a special matte UV coating that results in the slightest hint of weight and sheen without being glossy or reflective.
I plan on having selections from Circuit Bent Type, Urban Cartography, Pavement Loop, The Imprint and perhaps a few others at launch. If you're interested in anything I don't carry, drop me a line and I'll decide if it's worth adding. The prints are purchased in bulk, of course, so I can't simply offer everything on demand, but I'll try to accommodate what I can.
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