wednesday, june 16th, 2010
After what feels like centuries of hyping my mysterious "time travel project", I finally bit down on the cyanide capsule and threw it all up: ALT/1977: WE ARE NOT TIME TRAVELERS is here.
This project is undoubtedly my most conceptually ambitious work to date. It comprises 14 full-sized, 18x24" prints that explore the awesomely absurd idea of time travelers who return to the late 1970's to release the technology of 2010 and dominate the world of consumer electronics. I re-imagined four modern products as if they existed over 30 years ago and tried to bring them to life through fake print ads, abstract glamour shots, and even a characteristically pretentious type treatment or two.
It's worth noting that I'm posting this after letting it sit in its current state for months due to my original desire to complete an equally ambitious companion motion piece and launch both at the same time. Unfortunately, everything on this site is done in my spare time—an increasingly rare commodity these days—and that's just not a conducive situation when you're trying to churn out an immaculately-detailed HD visual effects extravaganza. So rather than let the print side of the project collect dust for god-knows-how-much-longer, I'll be releasing them as two separate installments.
The retro thing has been a popular trend among my ilk for a while now, and as someone who's benefited greatly from riding that wave myself, I figured it was time to contribute something that ups the ante a little. I guess what I'm trying to say is, there's retro, and then there's time travel.
I really hope you enjoy this series.
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