january 21st, 2012: check out my new google tv ads motion project.





Collaboration with Surface Magazine

thursday, july 1st, 2010









I've been dying to share this and it's finally time! One of my biggest projects ever, complete with before-and-after photography and shots of the finished product, all posted here.

This month's transportation-themed issue of the excellent Surface magazine (#83, July/August) features 11 pages of illustration and fashion photography brought to life by art director Chris Mozsary, photographer Daniel Bernauer and myself.

The concept was to merge a model shoot with disjointed freeways and parking structures, using my original Pavement Loop series as the basis for the style. In just under two weeks, after getting access to a high-res download of Daniel's awesome photography, I put together the scenes you see in the final pieces using entirely original assets custom-made for the project. It was a pretty huge crunch but both Chris and Daniel were awesome guys and made the process as easy as could be imagined.

Surface is a pretty slick magazine anyway, so pick up a copy at your local newsstand. I've already bought like 9 because I'm a huge dork but you'll probably only need one or two.

categories: design, fashion






3 Comments



Florian was all like:
I like these a lot, even though I usually can't stand fashion/style photography. The only thing that bugs me are the strong glare effects. Guess that's because glares have been in CGI for so long and have been thoroughly mis- and overused :)
friday, july 2nd, 2010 at 1:05am

Diego was all like:
Brilliant! Congrats Alex, you keep raising the bar sir. Lovely work!!
tuesday, july 13th, 2010 at 9:32pm

AMB was all like:
Bravo, Alex. I saw the raw high-res photos and the final product and they are amazing. I will be posting this on my blog later this week.
tuesday, july 27th, 2010 at 6:58pm

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