Alt/1977: WE ARE NOT TIME TRAVELERS



What would you do if you could travel back in time? Assassinate Marilyn Monroe? Go on a date with Hitler? Obviously. But here's what I'd do after that: grab all the modern technology I could find, take it to the late 70's, superficially redesign it all to blend in, start a consumer electronics company to unleash it upon the world, then sit back as I rake in billions, trillions, or even millions of dollars.

I've explored that idea in this series by re-imagining four common products from 2010 as if they were designed in 1977: an mp3 player, a laptop, a mobile phone and a handheld video game system. I then created a series of fictitious but stylistically accurate print ads to market them, as well as a handful of abstract posters (you know, just for funsies).

I've learned that there is no greater design element than the anachronism. I've learned that the strongest contrast isn't spatial or tonal but historical. I've learned that there's retro, and then there's time travel.

The irony is that all post-modern, smugly self-referential retro porn aside, I'd gladly trade in my immaculately designed 21st century gadgets for these hideously clunky, faux-wood-paneled pieces of über-kitsch. Sorry, Apple.






alt/1977 logo print

18x24"



pocket hi-fi print ad

18x24"



laptron 64 print ad

18x24"



mobilevoxx print ad

18x24"



microcade 3000 print ad

18x24"



lessons

18x24"



pocket hi-fi poster

18x24"



pocket hi-fi study

18x24"



laptron 64 poster

18x24"



laptron 64 study

18x24"



mobilevoxx poster

18x24"



mobilevoxx study

18x24"



microcade 3000 poster

18x24"



microcade 3000 study

18x24"



copyright © 2008-9999 alex varanese. all rights reserved.