Beer Wars: Playboy


playboy magazine
art director.

cristela tschumy
design & illustration.

alex varanese

This is an illustration I did for Beer Wars, an article in Playboy's January 2011 issue on a Brooklyn micro brewery's quest to construct the perfect beer. They wanted to capture the sense of inventive drive and constant refinement that the micro brewery spirit exemplifies, which led me to frame the piece in rocket scaffolding complete with a gantry crane and launch pad. They even let me work my AMV logo into the finished piece. How cool is that?

The issue also features Pamela Anderson, which I take as conclusive evidence that Hugh Hefner has perfected time travel technology and refuses to share it with the world. Now look—I obviously condone his quest to pioneer anachronistic pornography. The possibilities are endless: Cleopatra, Gertrude Stein, Abe Lincoln's wife, whatever. I get it. I just feel there are plenty of other applications we could be exploring simultaneously. That's all I'm saying.

Also, there's just something awesome about a project that begins with one of the most iconic brands in the history of publishing and ends on a magazine rack in a creepy liquor store. And no, I haven't visited the mansion yet.

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